Boomer undisguised
The generation of the baby boomers is large – even very large. However, this is not the central feature of a generation which during its youth was not so keen to adapt itself and did not want to adopt the standards of the older people. Why the baby boomers still have difficulties to accept limits, what independence means for them and where they get their self-esteem from is investigated by the current IKW study “Boomers undisguised”. rheingold salon placed 59 men and women aged 50 to 65 on the couch and interviewed 1,000 persons from this age group in a representative online panel.
DOWNLOAD THE SUMMARY AND RESULTS
OF THE STUDIES AS PDF
Infographics
"BOOMER UNDISGUISED"
Downloads
"BOOMER UNDISGUISED"
PRESS RELEASES
Imprint
Industrieverband Körperpflege- und Waschmittel e. V.
Mainzer Landstraße 55
60329 Frankfurt am Main
Telefon: +49 (0)69 / 25 56-13 23
Telefax: +49 (0)69 / 23 76 31
E-Mail: info@ikw.org
Internet: www.ikw.org
Board pursuant to the German Civil Code (BGB):
Georg Held (Vorsitzender), Gabriele Hässig, Dr. Rüdiger Mittendorff
Vereinsregister: VR 7615
Sitz: Frankfurt am Main
Person responsible for the contents in accordance with § 5 German Telemedia Act and § 55 German Interstate Broadcasting Agreement: Birgit Huber, Head of Department Beauty Care (address as above).
Rights of use: Copyright © 2019 IKW, all rights reserved.
These websites are protected by copyright. The copyright holder is the Industrieverband Körperpflege- und Waschmittel e. V. (IKW), unless otherwise stated.
– The use of websites and documents made available here is permitted exclusively for information purposes.
– Their use is free-of-charge on condition that the source is mentioned.
– No commercial use of these websites and documents is allowed.
Disclaimer: Although we check their contents carefully, we take no responsibility for the contents of external links. The liability for contents of externally linked websites lies solely with their respective operators. We do not guarantee that our internet pages which contain links to other pages or the linked pages themselves are free from viruses. We do not assume any liability for damage which may result from the use of information provided, unless caused by deliberate or grossly negligent conduct on our part.
Please note that currently the transmission of data over the internet is largely unprotected. For this reason it cannot be excluded that transmitted data come to the knowledge of unauthorised parties.
All information published on our pages is compiled to the best of our knowledge and belief. However we do not assume any responsibility for the up to dateness, correctness and completeness of information. The IKW is not liable for any damage caused by the use of the information, files or programms provided. This does not apply in case a damage was caused deliberately or due to gross negligence by IKW or its agents.
Data privacy statement for the use of Google Analytics:
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB
(source: Data privacy statement for Google Analytics)